South India Hotels and Restaurant Association(SIHRA) was incorporated in 1951 with an objective to encourage, promote and protect the interest of member establishments. It has been rendering professional advice and assistance from time to time to all its members, on topics of vital importance. SIHRA constitutes the southern region of the country’s apex hospitality trade association-Federation of Hotel and Restaurant Associations of India which presently has a pan-India membership of around 4000.

SIHRA is the official magazine of the association and it serves to further the cause of the association by highlighting pertinent issues and voicing the opinions of the members.